House Of Sparky: An SB Nation Community

Navigation: Jump to content areas:


Pro Quality. Fan Perspective.
Login-facebook
Around SBN: Off Tackle Empire interviews Rich Rodriguez

Beer ads during televised NCAA sports are here to stay

ESPN has posted an article about beer advertisements during games on television, and the potential for NCAA fantasy sports.

Beer ads will continue to pay for college sports telecasts, and college fantasy leagues could become the next real moneymaker on Web sites.

On Thursday, the NCAA's executive committee decided it couldn't eliminate alcohol advertising, nor could it stop the incorporation of college sports into the fantasy games and decided, essentially, to retain the status quo.

Personally, I find beer ads to be okay. The target audience of NCAA basketball is not just college-age students, but adults as well (the ones with the money in their pockets).

Beer companies are one of the few industries still thriving today in America, and their advertisement money really boosts revenue. Take the Super Bowl, for example. Doesn't it seem like every ad is either for Budweiser, Bud Light, or their competition? That's because, for the most part, it is.

Understandably, the image of alcohol during college broadcasts can set a bad precedent for youth watching the games, and give college students another reason to kick back a cold one.

As long as beer continues to be banned at games at ASU and around the country, I can't imagine a mere advertisement on television being too much of a problem.

One quote, however, did pique my interest. In a letter from the schools that find the ads to be disturbing, they had this to say.

"Alcohol and college sports are a bad mix."

I found this humorous only because of the immense amount of tailgating that occurs outside every college football stadium in America, every Saturday. Should they ban tailgating and alcohol consumption in the parking lot, then this quote would hold more weight. Until then, these are empty threats and foreboding language from an entity that enjoys the revenue of beer advertisements far too much to ban them.

0 recs  |  Comment 1 comment |

Story-email Email Printer Print

Comments

Display:

Alcohol is not universally banned

across the NCAA. I received my Master’s from the University of Louisville and they sold beer and those Jack Daniel’s pre-packaged mixed drinks at all concession stands. In the suites and club level levels they had full-bar access.

I love the smell of commerce in the morning

by Red Reign on Aug 10, 2008 9:48 AM MST reply actions  

Comments For This Post Are Closed


User Tools

Welcome to House Of Sparky, a site dedicated to ASU athletics. Please join our community of diehard Sun Devil supporters!
Start posting about the Sun Devils »

Join SB Nation and dive into communities focused on all your favorite teams.

Connect_with_facebook

FanPosts

Community blog posts and discussion.

Recent FanPosts

Thomas2_small
Pac-10 SB Nation blog NCAA 11 showdown.
P1_marshawn_small
House Of Sparky? More like House Of AWESOME!

+ New FanPost All FanPosts >

E-Mail Us

Facebook_medium

Feel free to e-mail us at HouseofSparky@gmail.com with any questions, comments, or contributions.

We have a Twitter page. Follow us at http://www.twitter.com/houseofsparky now!

SBNation.com Recent Stories

John Calipari wears a broad smile after being introduced as the new Kentucky basketball coach during a news conference in Lexington, Ky., Wednesday, April 1, 2009. Before the press conference Kentucky's athletics board approved an eight-year, $31.65 million contract that will make Calipari the highest paid coach in the nation. (AP Photo/Ed Reinke) +1 updates

Anthony Davis Jr. Commits To Play For The Kentucky Wildcats

Louisville coach Rick Pitino speaks to an official during the second half of Louisville's 78-76 win over Connecticut in an NCAA college basketball game in Storrs, Conn., on Sunday, Feb. 28, 2010. (AP Photo/Thomas Cain)

Verdict In: Karen Sypher Found Guilty On All Six Counts, Including Extortion, In Rick Pitino Trial

damonevans +5 updates

Greg McGarity To Replace Disgraced Damon Evans As Georgia AD

More from SBNation.com >


Managers

Sparky__1__small Cory Williams

46d6r518_small ASUBoyd

Contributors

N10030361_41353390_734_small mlev811