New ASU Uniforms: Black, Pitchfork Back In Style For Sun Devils
by Cory Williams on Apr 12, 2011 3:27 PM MST
in The Devil's Advocate
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Arizona State finally unveiled the new look of their athletics program to the world on Tuesday afternoon at the Memorial Union.
The event was swarmed by media and fans eager to see what the Sun Devils had in store. With a prompt start time of 2:00 PM, those in attendance did not have to wait very long.
ASU athletic director Lisa Love first introduced the new font, dubbed "Sun Devil Bold." What was my first reaction? Reminiscent of a font used by Marvel on a comic book; cool, but not overcompensating for anything.
After that, Love introduced the new logo of the university's athletic programs, which is a flashy pitchfork that closely resembles a trident with the handle of an Olympic torch.
When it was time for the uniforms to be presented, most teams had a representative on stage to model the new gear. Sun Devils basketball and football got the highest billing, and both programs have now been given a black alternate jersey.
The football helmet is probably the best part of the whole change, with the aforementioned pitchfork aiming towards the front of the helmet.
"I'm loving [the new jerseys]. Black is my favorite color, so I'm glad they let me wear this one today," ASU sophomore basketball player Trent Lockett said after the event, looking down at his black uniform.
"We're definitely looking forward to stepping on the court with these next year," Lockett added. "We're unifying athletes with this new symbol, and also having a good relationship with Nike will help us recruit."
Ruslan Pateev, center on the basketball team, was also highly encouraged by the new look. "I think it's unique, no one has it. I really like it, to be honest." Pateev added that he liked the new black jerseys out of all the options. "It's new, that's why I think everyone's liking it."
The Sun Devils will start using the new font and logo for the 2011-12 athletic season, and the buzz surrounding this change has been very enthusiastic and positive.
Truth be told, this has been mostly a regional phenomenon. When ASU takes the field next season, the rest of the country will take notice.
In other news, welcome to House Of Sparky.
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New Uniforms not enough.
I like the Black uniforms and the pitchfork logo, but they didn’t go far enough. A white helmet would have been a good alternative, and the maroon and gold uniforms look too much like USC.
by Trojan Conquest on Apr 12, 2011 4:17 PM MST reply actions
There's good, and there's bad
I think it’s a step in the right direction for a listless program. Hopefully they work out the minor details and perfect the jersey/uniform/logo in the next year or two.
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by Cory Williams on Apr 12, 2011 4:27 PM MST up reply actions
Listless...
…great way to describe the program right now. I won’t start the Lisa Love love-fest now. Nope, I won’t do it.
It's not what you've done but what you are doing that matters.
Maybe next year the Ice Surface at Jobing.com should be frozen with the tears of Winnipeg. - TimmyHate of FiveForHowling to a troll after it was alleged Coyote fans do not know how to ice skate.
by AlabamaJammer on Apr 12, 2011 6:10 PM MST up reply actions
Give it time
If this works out, she’ll be praised as a genius…
House Of Sparky: An Arizona State Sun Devils blog
SBN Arizona: The ultimate destination for Arizona sports coverage
by Cory Williams on Apr 12, 2011 7:22 PM MST up reply actions
I'm just glad Sparky is still on the back of the helmet
Lifelong Arizona Cardinals/Phoenix Suns/Chicago Bears fan [I have always lived in Arizona, dad is from Chicago].
by JoeCB1991 on Apr 12, 2011 4:36 PM MST via mobile reply actions
Agreed... he's iconic
House Of Sparky: An Arizona State Sun Devils blog
SBN Arizona: The ultimate destination for Arizona sports coverage
by Cory Williams on Apr 12, 2011 7:21 PM MST up reply actions
Oops
Wish I never got that Detroit Pistons logo from the 1990s on my back…
House Of Sparky: An Arizona State Sun Devils blog
SBN Arizona: The ultimate destination for Arizona sports coverage
by Cory Williams on Apr 12, 2011 7:21 PM MST up reply actions
Not gonna lie.
Diehard Nole fan but your new uniforms…. with the pitchfork? And the black on black?
SICK looking! Killer new unis guys!
I love our ProCombat and black on black as well.
"alot of people dont realize that FSU is about to TAKE OFF" - Telvin Smith
by numberonenole on Apr 14, 2011 12:23 AM MST reply actions 1 recs
Thanks man
I think it’s going to look great on television.
House Of Sparky: An Arizona State Sun Devils blog
SBN Arizona: The ultimate destination for Arizona sports coverage
by Cory Williams on Apr 14, 2011 8:46 AM MST up reply actions
two syllables come to mind:
DAY-UM
Not gonna lie, we took a Duck and an “O” and turned them into some of the sweetest looking uniforms on the west coast. But given that you guys had a pitchfork, devil, and red to work with? Dammit, it just doesn’t seem fair!
Anyways, HUGE fan of the new unis, ‘specially the black with yellow. Gonna look like hellfire runnin’ rampant on the field! Lookin’ for you guys to seriously contend for the Pac 12 South. Give our new additions a rough induction for us up north, and PLEASE keep the Spoiled Children and pussycats away from the championship.
Dear Pit Crew,
If my ears aren't ringing, YOU'RE DOING IT WRONG.
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