ASU unveils new Sparky the Sun Devil mascot design, created with Disney

Sparky the Sun Devil has been reimagined.

Sparky the Sun Devil has been an integral part of ASU culture since 1946. Today, Arizona State, in conjunction with Disney, unveiled a brand new design for Sparky, updating a mascot that has been the same for many years. After a dynamic rebranding in 2011 that resulted in Nike's development of the pitchfork and color changes, Sparky seemed to take a backseat.

ASU is looking to corner a new emerging market, but no worries: they are leaving the iconic Sparky logo alone. However, Sparky has a new look for his on-field persona, targeted towards the younger generation. Here it is:

New_sparky_medium

New_sparky_2_medium

Quick reaction: he looks like an ant. A Devilish ant. He's very buff and reminds me a little of Buzz Lightyear.

The presentation today discussed many subjects. Disney has worked hard to integrate with the Arizona State intellectual community, aligning with both students and faculty to develop products and ideas to minimize childhood obesity, developing healthier, easier to carry backpacks for children and making buying decisions easier for young families to improve quality of life.

For more on the brand new Sparky, make sure you follow along with our Twitter account. Our very own Kerry Crowley was at the press briefing, providing the latest details on everything Sun Devil-related. He'll have a recap later!

EDIT: Apparently there's a lot more. Here's some highly stylized drawings by Disney - are we getting our own Sparky TV show?!

Screen_shot_2013-03-01_at_4

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join House of Sparky

You must be a member of House of Sparky to participate.

We have our own Community Guidelines at House of Sparky. You should read them.

Join House of Sparky

You must be a member of House of Sparky to participate.

We have our own Community Guidelines at House of Sparky. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker