Over the years, basketball players such as Kobe Bryant and Dennis Rodman have become as big as the Beatles in China. Now, it could be Jahii Carson's turn.
As part of the Pac-12's long-term Globalization Initiative, the conference will be sending Arizona State's men's basketball team to China on Aug. 9 to participate in a variety of scrimmages as well as cultural exchange and goodwill projects.
According to the schedule released by the conference Wednesday, the Sun Devils will play Tsinghua University in Beijing on Aug. 12 and the Chinese CBA pro team Fujian SBS on Aug. 16 and Aug. 18 (once in Zhaoqing and once in Nanning).
Here's what head coach Herb Sendek had to say about the opportunity in the Pac-12's press release:
"We are honored and excited to travel to China in what will be a great educational experience for our program on and off the court. We appreciate the opportunity to play against international competition, to learn and travel to a wonderful country and to grow the Arizona State University brand in all areas."
As Sendek touched on, this is obviously a once-in-a-lifetime type chance for Arizona State to build their brand on a global scale. And if Carson plays his cards right, he has a chance to become the next global basketball superstar, especially since it seems he's set to depart to the pros after this season.
The Sun Devil Men's basketball team will also be joined by Cal's women's team on this Globalization initiative trip.