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100 Day Sun Devil Football Countdown To Kickoff, #40: Wearing Gold

TEMPE, AZ - OCTOBER 29:  Fans of the Arizona State Sun Devils watch the college football game against  the Colorado Buffaloes at Sun Devil Stadium on October 29, 2011 in Tempe, Arizona.  (Photo by Christian Petersen/Getty Images)
TEMPE, AZ - OCTOBER 29: Fans of the Arizona State Sun Devils watch the college football game against the Colorado Buffaloes at Sun Devil Stadium on October 29, 2011 in Tempe, Arizona. (Photo by Christian Petersen/Getty Images)
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Is there anything better than wearing gold? I don't think so.

At ASU games, the crowd is predominantly adorned in gold. I've heard rumors (which are difficult to substantiate with just Google searches) that Arizona State alumni are supposed to wear maroon. But guess what? I prefer gold. It's our main color and a big piece of our heritage.

Back in 1896, when the school was beginning to focus on athletic competition as a valuable tenet of the student experience, gold was selected to be our color. Why?

The color was chosen for the golden promise, treasure and sunshine offered by the then Arizona Territory. In 1898, maroon and white were added to the scheme as part of the football team's uniform, but gold still stands as ASU's prominent color.

ASU: The Golden Promise. That is an awesome mantra for a football team, by the way. Gold isn't just for football games, either -- in a more recent tradition, everyone associated with Arizona State is highly encouraged to wear school colors on Fridays.

Sure, we've got maroon. Nowadays, we even have black. But there can only be one true color, according to Highlander -- and it's gold. Go forth, Devil fans. Wear your finest golden shirt.