You can add an NBA All-Star to the #TeamAdidasASU campaign.
Adidas announced Thursday it signed former ASU basketball star and Houston Rockets guard James Harden to a 13-year, $200 million deal. Harden will likely be Adidas' main NBA spokesman as it seeks to grow its basketball brand globally.
.@JHarden13's long-term @adidasHoops deal includes exclusive signature collection, product design collab, marketing involvement /// 10.1.15— Michael Ehrlich (@adidasUSPRGuy) August 13, 2015
To tip off partnership, @JHarden13 will play leading role in @adidas’ global brand campaign coinciding with start of NBA season /// 10.1.15— Michael Ehrlich (@adidasUSPRGuy) August 13, 2015
Harden was previously with Nike, but his contract expired over the summer. Nike had a chance to match Adidas' 13-year, $200 million offer when reports surfaced on Aug. 4, but it appears Nike ultimately chose to decline.
Harden's signing with Adidas coincides with the outfitter beginning the first year of its six-year deal with Arizona State.
Adidas will be going to its final NBA season as the official outfitter of the league. Nike will take over starting in the 2016-17 season.