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ASU Basketball: Bobby Hurley adds Adidas rep Anthony Coleman to staff as an assistant coach

The Arizona State basketball team made an interesting addition to its coaching staff on Tuesday.

Joe Camporeale-USA TODAY Sports

Arizona State basketball head coach Bobby Hurley added to his coaching staff Tuesday, hiring Anthony Coleman, who was a marketing representative for Adidas.

Coleman had been at Adidas since mid-2013. Coleman was also at USC under Kevin O'Neill as the Director of Basketball Operations for the 2012-13 season. He replaces former ASU assistant Brian Merritt, who was let go from the program in April.

Coleman will play a critical role in recruiting as his Adidas ties will allow ASU to tap into that portion of the AAU circuit. With UCLA moving to Under Armour, the Sun Devils are now the only Adidas school in the Pac-12.

Previously, Coleman played at Xavier and Long Beach State before spending several years playing professionally overseas.