The Pac-12 and Twitter have agreed to a partnership which will enable fans to live stream at least 150 sporting events during the 2016-17 academic year, the conference announced Thursday.
The conference plans on using the popular social media platform to serve as the primary host for its Pac-12 Plus entity, which is a co-operation of live events produced by league's 12 programs.
The Pac-12 is the first conference in all of Division I athletics to reach such an agreement. Meanwhile, for Twitter, this is the fourth such deal the social media platform has agreed to this week alone after revealing plans to live stream Wimbledon, CBS (political conventions) and Bloomberg.
Exposure for the conference is something Pac-12 Networks president Lydia Murphy-Stephans says the conference is committed to, with an added emphasis on enabling fans to be able to view more events.
"By expanding our digital footprint, Pac-12 Plus also allows us to connect more fans with more, live Pac-12 sports content through a platform they use every day," she said.
Via Twitter, Pac-12 Plus will stream Olympic sports, including baseball, gymnastics, ice hockey, lacrosse, soccer, softball, swimming & diving, tennis, track & field, volleyball, water polo, and wrestling, per the official release.
In addition to its plan to live stream events with Twitter, conference commissioner Larry Scott said that the Pac-12 plans on utilizing Facebook Live and YouTube as a way to connect with fans and make access to viewing events more possible.
Looks like #Pac12AfterDark will become an even more popular trend across the social mediasphere this year.