"Colorado has never produced, to my knowledge, a sellout in this stadium in the time I’ve been here," said Anderson, who became the ASU athletics director in 2014. "What does that tell you? That tells you that everybody wins because we’ll sell more concessions. We’ll sell more hot dogs, we’ll sell more water, we’ll sell more beer. There’ll be more people paying for parking. That’s good for everybody. That’s community impact that we realize is important. You got to give Deion credit."